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Rogers, VoIP, VUC, ITSP, OTT

VUC Podcast: CounterPath from a Business Point of View

By Team CounterPath

Our SVP Marketing and Products, Todd Carothers, took some time out of his day last Friday to chat with VoIP Users Conference attendees about recent developments at CounterPath including the ITSP Partner Program, upcoming product launches including Bria Android Edition with video (for smartphones) and the upcoming tablet version, and key market trends that we're noticing here at CounterPath which we are seeing drive desktop and mobile softphone uptake and resulting in deployments such as Rogers One Number.

Miss the call? Listen to the podcast here:

Here's a taste of what you'll hear:

VoIP / Real Time Communications Market Trends

Next Evolution of  VoIP / Real Time Communications Services

  • Threats from a variety of players including over-the-top (OTT) providers and application providers (e.g. Apple) are driving the evolultion
  • Operators have always been concerned with becoming a bit pipe; they are realizing that they need to disrupt themselves or be disrupted
  • Operators are considering what approach is best: RCS vs. OTT and if OTT, which type: Full-Ott, Semi-OTT, Outside-in OTT
    • Full (or standalone) OTT are similar to today’s Internet-OTT services
    • Semi-OTT services extend existing in-house services
    • Outside-In OTT where operators host their own private on-net services on the web, rather than on their own infrastructure
  • CounterPath sees immediate traction in OTT

Next Evolution of VoIP / Real Time Communications User Expectations

  • BYOD - users want to bring their own device into the workplace; how can we facilitate this
  • Nomadic Communications - users want to be able to communicate Anytime, Anyplace + on Any device
  • It just works - users want it to be seamless, regardless of whether it's mobile data vs. Wi-Fi

Next Evolution of VoIP / Real Time Communications User Behaviors

  • Everything is social - communications start with a social queue
  • Communications escalate - from presence to IM to voice call to video call


Team CounterPath

About Team CounterPath

CounterPath Corporation is a leading provider of innovative desktop and mobile VoIP software products and solutions. The company's product suite includes SIP-based softphones, server based user experience management and UC solutions that enable service providers, enterprises and Original Equipment Manufacturers (OEMs) to cost-effectively integrate voice, video, presence, Instant Messaging (IM) and collaboration applications into their VoIP offerings and extend functionality across both fixed and mobile networks.

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