CounterPath Store

Buy - CounterPath Bria

for Windows, Mac and iOS/Android Devices

Interested in buying Bria for Windows?

Buy Now

3 Benefits of Video Conferencing for Your Business

By Team CounterPath

Video conferencing has come of ageCommercially available since 1982, video conferencing has come of age and is used across a spectrum of industries. It offers significant benefits - not only does it enhance internal and external communications for enterprises, but it also increases efficiencies and productivity. With recent developments in mobile devices and wireless networks, video conferencing technology moved on from its restricted room-based use to a more advanced hand-held availability. It made video information accessible anytime, from anywhere.

Traditionally speaking, the most measurable benefit of video conferencing used to be reduced travel costs. However today, every organizational department, from finance to HR, engineering to sales and marketing, all use video conferencing to meet their specific requirements. A variety of management meetings – from town halls to board and investor relations are conducted using video conferencing tools. As new and distinctive ways to use video communications evolved, the more qualitative benefits of video conferencing became recognized.

Below are 3 unique benefits that can help you understand how using video can help drive efficiency at work:


1. Connect with mobile team members via an office-to-office video portal

Connect with your off-shore coworkersImagine you are working on a new project which requires you to connect with your team members, brainstorm daily and conduct live discussions. The only problem is your colleagues are thousands of miles away. Don't panic!

All you have to do is click to join meetings from anywhere and on any device with a web browser! By using a video conferencing tool, you can connect remote team members and satellite offices. Conduct daily meetings and engage in discussions with different teams, share your screen with colleagues and even use an integrated chat panel to share ideas and solve potential issues.

So the next time you want to conduct impromptu brainstorms with co-workers at satellite offices, make it faster and easier with a solution like Bria Teams Pro or Bria Enterprise with video conferencing.

2. Comb through global talent pools with video conference interviews

Get access to global talent poolsVideo conferencing is a powerful way to have one-on-one meetings. It makes business communication much more vivid, interactive and intuitive. As a recruitment tool, it helps you expand your reach as you can search and select candidates across geographically-diverse talent pools without using up your travel budget.

Not only does video conferencing help you find great hires, but it also helps you better eliminate those who are unqualified, making the hiring process more effective and efficient.

3. Deliver dynamic presentations in video conferences

Make dynamic sales presentationsFace-to-face meetings always help close deals faster. Using video conferencing for presentations enables your sales team to face prospects one-on-one, share screens and deliver impactful demonstrations. It reduces travel stress and your sales teams can reach a higher number of potential customers and close deals faster.

If you are selling a product or discussing a breakthrough idea, conducting training or delivering some other type of persuasive content, video presentations allow for a more emotional connection with your audience. 

Furthermore, you don’t always need to be tethered to your desk when conducting meetings. You can hold meetings with several participants from multiple locations, using video conferencing with a virtual meeting room, communicating seamlessly on the go and in real time.

With such tangible benefits, video conferencing software is one of the most sought-after tools when it comes to business infrastructure. It simplifies the way we work and empowers our mobility in the most cost-effective way possible.

Thinking about setting up a video conferencing tool for your teams? Bria solutions offer several options to add a dedicated high-definition (HD) virtual meeting room for each user to allow voice and video conferencing for multiple participants. Whether you need a team solution with Bria Teams Pro, or a business solution with Bria Enterprise, the team at CounterPath is here to help.

Start your free trial

Team CounterPath

About Team CounterPath

CounterPath Corporation is a leading provider of innovative desktop and mobile VoIP software products and solutions. The company's product suite includes SIP-based softphones, server based user experience management and UC solutions that enable service providers, enterprises and Original Equipment Manufacturers (OEMs) to cost-effectively integrate voice, video, presence, Instant Messaging (IM) and collaboration applications into their VoIP offerings and extend functionality across both fixed and mobile networks.

Subscribe to our blog