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2 Barriers to Implementing Unified Communications in Small Businesses

By Team CounterPath


2 Barriers to Implementing Unified Communications for Small Businesses

In the past we've talked extensively about the growth of unified communications (UC) . The advancement of technology continues to make the adoption of VoIP-based technologies an easy buy-in from decision-makers.

When it comes to UC platforms, the story is a little different. The small-to-medium business (SMB) market segment continues to remain cautious about embracing UC. When more features (instant messaging, presence management, screen sharing, etc) are added to the mix, the task of implementing and deploying a unified communications system for small businesses seems that much more daunting.

Here are two reasons why SMBs are hesitant to introduce a UC platform and how to overcome them.

1. Lack of education surrounding unified communications

The math is simple. Education + Value Creation = Adoption. The benefits gained by organizations who adopt UC are real. Therefore, the next step is clear. Audiences must be made aware of what they can achieve by implementing unified communications into their small business processes.

That is a little easier said than done. Educating a market about a specific piece of technology must be an orchestrated effort between suppliers and media. We cannot leave customers and audiences alone to fend for themselves when trying to find information. We must help.


2. Value identification in UC for small businesses

A big part of that education process has to involve the identification and dissemination of the main value propositions of UC among key decision-makers. In a segment like SMBs where every penny counts, it is particularly crucial to prove value in order to get management buy-in for investment.

Content like webinars, videos, whitepapers, case studies and blog articles can go a long way into starting that process. They create a base layer of awareness and knowledge that will kick start your discovery process about UC.

But as the name implies, being able to communicate directly with your customers is what will have the biggest impact. Having a reliable tool so you can talk to them, listen to their concerns and answer their questions will ultimately be the clincher.

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Team CounterPath

About Team CounterPath

CounterPath Corporation is a leading provider of innovative desktop and mobile VoIP software products and solutions. The company's product suite includes SIP-based softphones, server based user experience management and UC solutions that enable service providers, enterprises and Original Equipment Manufacturers (OEMs) to cost-effectively integrate voice, video, presence, Instant Messaging (IM) and collaboration applications into their VoIP offerings and extend functionality across both fixed and mobile networks.