Implementing Unified Communication Solutions in Hospitality
We've often discussed how various industries like education, healthcare and finance can all reap the benefits of implementing a unified communications (UC) solution. Today we turn to the hospitality industry.
A study by Hospitality Technology indicated that close to half (47%) of hotels plan to use tablets for check-in procedures in the short term, and 71% of respondents are motivated to use mobile technology to enhance customer experience and satisfaction.
The main takeaway is that mobile and cloud-based UC is becoming the norm in the hospitality industry.
In order to remain competitive, more and more hospitality organizations are moving their guest management and communications processes from legacy systems to premise-based or cloud-based PBX platforms.
Embracing cloud-based PBX systems alongside UC solutions will unlock a myriad of benefits to any hospitality organization. Here are 3 notable ones:
1. Improved guest communication from unified communications
Currently the only ways to contact a guest are through the telephone, television system or physically knocking on the door. Implementation of a UC solution would open the realm of possibilities for guest-management interactions.
Voice and video calling enable a warmer staff-guest interaction. Instant messaging allows guests to ask any questions and receive timely answers. Real-time presence management can positively impact housekeeping operations by knowing when guests are in the room or when they are out. These are only some of the possibilities.
2. Enhanced productivity
Hospitality is inherently a mobile industry. Assisting guests throughout the property, cleaning and inspecting rooms or performing maintenance all require associates to be away from their desks. As such, communication with colleagues or superiors can potentially suffer. A UC solution, such as Bria Enterprise, will solve that problem by allowing mobile connectivity on any device.
Imagine the positive impact on employee productivity when an organization is able to transition staff from mobile phones and walkie-talkies to all-in-one devices that combine voice, video, presence, messaging and other services.
3. Lower cost of ownership in unified communication solutions
UC has effectively disrupted the cost structure of communications services. In many cases, pricing structures include the costs of ongoing maintenance, management and support; installation fees; employee training for all aspects of the new system; and equipment housing and power.
More importantly, UC also reduces (or eliminates) the need for a complex location-based telephony network, giving way to a communication system that can be integrated across property locations.
UC is applicable to almost any industry. Hospitality may not be one that you would have thought about, but the benefits of UC can be very impactful.
Curious about adding a UC solution to your hospitality business? Find out more about how CounterPath are the experts in enterprise unified communications: