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enterprise communication tools, enterprise uc

New Workforce Demands Are Paving the Way for UC Adoption

By Team CounterPath

Let’s face reality. The workforce landscape is changing and it is changing quickly and dramatically. Long gone are the days when people clocked in at 9am and clocked out at 5pm. Cubicles and boardrooms are giving way to open concept sitting spaces and stand-up desks. More importantly, remote working has become the standard.

As millennials become the largest generation in the workforce, organizations have to be ready to adapt in order to meet the demands of their staff or take the chance of losing them to a more 'forward-thinking' company. But, what exactly do young professionals want?


A recent survey conducted by PwC asked 44,000 millennials about their priorities when it comes to their professional lives. The results showed that work-life balance, effective use of technology and a clear path for professional development are the top three answers.

Younger generations know that in an ever-connected world, work does not stop at 5pm. They have to somehow find a way to seamlessly fuse their work and personal lives in order to achieve the balance that they seek, even if it means performing tasks “after-hours.”


A Bentley University study found that 77% of millennials feel that a flexible work schedule will increase their productivity. More importantly, 84% reported that they check and respond to their work email during non-traditional work hours.

This is where the effective use of technology comes into play. While younger professionals are willing to be connected at all times, they require, no, they demand to be given the right tools to allow them to perform to the best of their abilities.

The communication options for your business are vast, and we’re here to help you make sense of them. Our softphone solutions are listed below:

  • Bria Solo  As a high-quality softphone, Bria Solo offers an easy and inexpensive way for individuals to take VoIP calls with them on any device. Includes a Free option with limited features, similar to X-Lite. Bria Solo will allow you to use these credentials on up to three different devices

  • Bria Teams  Bria Teams as a streamlined communication solution that provides all the key features you’d look for in a team collaboration tool. You can securely message team members, create groups for collaboration on projects and topics and strike up a voice or video call at any time. The call quality on Bria Teams is managed through 'Voice-over-Internet Protocol' (VoIP).

  • Bria Enterprise  Bria Enterprise provides desktop and mobile softphone applications that facilitate best-in-class calling and robust call control features. Whether used for inbound or outbound calls, Bria Enterprise makes it easy to integrate contacts from various sources, streamline communications, and manage calls from one easy-to-use interface. Bria Enterprise also offers a number of cloud-based services such as corporate directory, presence, messaging, screen sharing and video-conferencing / collaboration to complement the core VoIP service.

Bria Solo Extends Business-Class Calling

The implementation of an enterprise unified communications tool provides the new workforce with the perfect solution for collaboration, open-communication, and mobility that is required in order to keep them engaged, motivated and productive.

With the growing workforce demands, and the increasing number of remote workers and freelancers, the workplace environment is in influx. Make sure your organization is ready to tackle the changing environment.

If you’re facing these challenges or tasked with implementing a digital strategy that requires better communication tools, be sure to check out our guide to enterprise meeting software. For more detailed information on the best option for you and your team:



Team CounterPath

About Team CounterPath

CounterPath Corporation is a leading provider of innovative desktop and mobile VoIP software products and solutions. The company's product suite includes SIP-based softphones, server based user experience management and UC solutions that enable service providers, enterprises and Original Equipment Manufacturers (OEMs) to cost-effectively integrate voice, video, presence, Instant Messaging (IM) and collaboration applications into their VoIP offerings and extend functionality across both fixed and mobile networks.