The debate has been raging for years now. Do people at work still use the telephone? Is the office phone dying?
The arguments that suggest the imminent demise of the office telephone continue to pile up. As millennials continue to enter the workforce, office phone usage continues to decline. The generational gap has been accentuated by the emergence of various platforms that are effectively, replacing the hard telephone as a means of communication. Email, text messaging, instant messaging and social media are all communication tools that have provided alternatives to a good ol’ call.
Millennials are digital natives, they grew up with interconnected communications and it has become second nature to have multiple conversations over email, text message and social media all at the same time and sometimes with the same person.
However, there still exists a fundamental value that may prove to be the saving grace for the telephone in the business environment. As the number of satellite offices and remote workers continues to grow in the workforce, the need to communicate with colleagues has given the telephone a resurgence in relevance. Customer support is also an area where the telephone maintains its stronghold of importance among organizations. Sales continue to be more effective and better conducted when representatives are able to have direct contact with prospective clients so tools such as conference calling, video and screen sharing can play a paramount role in the success of an organization.
As communication styles continue to adapt, so has the technology that facilitates enterprise collaboration and communication. While the value offered by the telephone remains relevant, its current technology is doomed to die due to its limitations and inefficiencies. What companies need now is a system that allows their teams to enjoy the seamless experience of collaborating across devices, platforms and methods of communication.
What enterprises require today is a solution that is scalable, secure and always cost-effective. A solution that combines voice and video calling, screen sharing, instant messaging and presence management. This is the value that a unified communications platform can bring to the table.
So long, telephone landline, it has been a good run, but we are ready for the next stage of communication.