Last week, CounterPath announced it had been granted a further patent to add to its growing portfolio. Engagingly titled, “Multimedia Interactive Telephony Services”, it forms the latest stepping stone in a planned evolution of product and services by the company.
CounterPath has been steadily publishing patent applications, and seeing them granted, in order to strengthen and integrate the range of products and services we deploy in the main two markets we serve: enterprise and operator. It is a planned strategy, recognising the steady shift from deskphones to desktop-based simple VoIP, to more complex features including IM, conferencing and video, to the current position of a mobile-enabled workforce and consumer environment.
Last year we focused upon convergence, producing one of the highest rated iOS and Android multimedia applications available. We followed this with the launch of Rogers OneNumber, a mobile application delivered by the leading and progressive wireless carrier in Canada. We deployed a version of Bria supporting RCSe, as we expect RCS to become the dominant force in offerings and service bundles by mobile carriers.
We then solidified this with our patent to access enterprise features through a mobile device. Hotly following this release was a version of Bria that supports PBX feature extension.
We recognised that whilst the enterprise version of Bria provided the features most asked for by our customers, one area which constantly plagues them is distribution, provisioning and control of clients and users. CounterPath unveiled the Client Configuration Server (CCS) which answered these problems head-on. Built around patented technology, the CCS has developed into a full featured service, as well as a product that customer can deploy on their own networks. Today, CounterPath manages and provisions tens of thousands of customer devices.
We ended the year with a patent related to mobile routing and convergence of identity.
This year we have built on that solid foundation, with support for ACME encrypted tunnels and transparent IP mobility – a first for the industry. We also significantly increased the methods by which customers can buy Bria and obtain support, by creating a Channel Partner and Master Distribution Program.
Which brings us back to the patent granted last week!
The main aim of that application was to recognise the different ways in which devices are used today for multimedia communications, and protect investments made by CounterPath and its customers. The patent covers the many use cases our customers experience when using Bria, CCS and related services. For example, most people are familiar with the effort of listening to IVR prompts when accessing voicemail, conference services and other digit-press options provided today. They are hard to get around if you are using deskphones or older cellphones that do not have the smarts of today’s Android and iOS. However, if you do use a smartphone, glancing back at the screen to press “2” or other numbers seems oddly archaic.
CounterPath saw this change coming, and our products today support many ways to access services through menus, buttons and other solutions. It’s not just for voicemail of course – it covers many other ways in which we consume services through a smartphone or desktop, whether there is a voice explaining what to do or not.
CounterPath patents are strategic, planned and integrated, offering assurance to our customers and investors. Bria and services offered through CCS will continue to expand, with careful focus upon the primary objective – making communication easier, more natural and efficient.