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Is it Time to Say 'CU' to UC?

By Todd Carothers

Is it Time to Say 'CU' to UC?

For something that was meant to be ‘The Next Big Thing’, a large number of organizations would tell you from experience that unified communications (UC) has become a bit of a poisoned chalice. For too long, the fatal flaw with UC’s promised benefits were that they would only materialize if you stuck mostly with one vendor and were able to pay whatever price they asked you to pay. UC-related buzzwords like integration, transparency and collaboration were reserves of branding teams, and didn’t actually translate in practical terms.

Fortunately, however, times are changing. A new way of thinking about UC is emerging, one that recognizes the value of real collaboration, cross-vendor compatibility and fair and transparent price plans. Our very own - Todd Carothers, EVP of Sales and Marketing for CounterPath, examines the changes that are occurring in UC and discusses how these advances are enabling all users – including SMBs – to take advantage of the true potential that UC offers.  Read the full article here.

Todd Carothers

About Todd Carothers

Todd Carothers is the Executive Vice President of Marketing and Products at CounterPath and oversees Product Management and Marketing initiatives. Growing up in Silicon Valley and having witnessed the technical marvels coming out of Xerox PARC (where his dad was a patent attorney) Todd developed a deep passion for the high-tech industry. With a particular interest in Internet and mobile applications, Todd eventually found himself within the massive Telecommunications sector and companies that were on the leading edge of new services that added significant value to operators worldwide.