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VoIP, Productivity, Softphone, Unified Communications

How White Labelled Softphones Can Enhance Your Service and Solution Offerings

By Team CounterPath

massive shift in consumerThere's a shift in preferences from physical handsets to software clientsWith the massive shift in consumer preferences from physical handsets to software clients, Internet Telephony Service Providers (ITSPs) and Voice over Internet Protocol (VoIP) providers need to stay ahead of the communications curve. Changing business strategies to improve their platforms, network architecture and technology offerings can help them stay at the forefront of communication trends in the SMB and enterprise markets.

Create a unique brand identity for market stand out

Customize your softphonesAs the modern business world continues to tackle new developments like BYOD (Bring Your Own Device), Mobile VoIP and Unified Communications (UC), many ITSPs are considering providing their customers a UC solution with customized softphones. How does this help them gain a competitive edge? White labeling and customizing VoIP softphone enables ITSPs to seamlessly transition existing customers to a new solution within a cloud-based environment. Such innovations in the VoIP market empower ITSPs to maintain complete control of their brand from designing to managing, while also allowing them to offer their customers a unique user experience.  

Let’s take a look at the use case example of CallSprout, a Florida-based VoIP service and equipment provider to small and medium-sized business and call centers, who successfully revamped and branded their VoIP service offering while maintaining current business needs. How did they achieve this?

In order to solve quality and usability issues with their existing softphone clients, they sought to consolidate softphone providers and streamline a white-labelled softphone solution around their VoIP service offering to SMBs. They selected CounterPath, based on its reputation as a market leader with robust, high-quality solutions and the ability to customize solutions. By leveraging CounterPath’s comprehensive Unified Communications product suite, CallSprout was able to replace their mobile and desktop softphone offering (from two different providers) with a custom Bria™ solution for Windows, Mac, iOS and Android platforms, and seamlessly transition customers utilizing CounterPath’s award-winning Stretto Platform.

This included customized white-labeled mobile and desktop applications, branded with CallSprout logo and colors, with a consistent interface across platforms for better usability. These new capabilities enabled CallSprout to expand their addressable market with a distinctive and exceptional offering.

Empower your SMB customers with diverse mobility solutions

Provide diverse mobility solutionsThe drawbacks of using any random application from the iOS App Store or Google Play store are significant. You might struggle or cope with features you don’t require or understand. Or something might stop working after an update. Or the app may not be able to deliver certain features or special configuration that are required for your small business. To avoid such hassles, choosing a vendor who have a history of providing reliable and well-supported solutions and a proactive development team is important.

During their migration to a new PBX platform, CallSprout wanted to replace its existing desktop and mobile softphones that were providing inconsistent call quality and a disjointed, less than optimal user experience due to varied interfaces between desktop and mobile applications and a lack of modern UC features. They needed a dependable solution that would be easy to manage and would allow them to provide a consistent user experience.

CounterPath’s solution for CallSprout included leveraging its award-winning Stretto Platform to streamline and automate deployment to customers and enhance provisioning and management. It also enabled CallSprout to send their customers welcome emails and include helpful “How To” videos to get them up and running quickly. Additionally, the softphone clients automatically configure themselves when users log in. By enabling to add new, differentiating services such as messaging, collaboration and virtual meeting rooms, CallSprout could provide enhanced mobility and ultimately a better customer experience with a unified softphone interface across all platforms and devices. 


To summarize the above, white labeling the client and infusing it with your branding can empower you with unique ability to fine-tune the application to your exact specifications and requirements. It also ensures that your customers get a product that is fully agnostic, tamper-proof, leading them to a single UC experience even in the most diverse of technical environments.

For more information on the CallSprout customer story: 


Team CounterPath

About Team CounterPath

CounterPath Corporation is a leading provider of innovative desktop and mobile VoIP software products and solutions. The company's product suite includes SIP-based softphones, server based user experience management and UC solutions that enable service providers, enterprises and Original Equipment Manufacturers (OEMs) to cost-effectively integrate voice, video, presence, Instant Messaging (IM) and collaboration applications into their VoIP offerings and extend functionality across both fixed and mobile networks.

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