Let's face it: running a business these days is tough. Companies are trying to outdo each other. Customers are flocking towards organizations that can provide better customer service, innovative sales approaches, more support, and an overall seamless customer experience.
Modern businesses are employing every tool at their disposal in order to get a leg up on the competition. A robust CRM, a monitoring tool for social mentions, or a complete project management platform are the usual go-tos for organizations to ensure smooth operation and improved efficiency. 
Often forgotten and taken for granted is your company’s communication ecosystem which can be a valuable ally and secret weapon in your arsenal towards a much improved customer experience. Here are the top three ways a UC softphone solution will help you deliver a better customer experience.
Be "Always On"
A unified communications solution will allow your employees and company representatives to be reached anywhere, any time. With the ability to receive calls on their mobile or desktop devices, your team will never miss an important call.
Improve Productivity
Features like instant messaging, video conferencing, screen sharing and presence management will allow your team to collaborate more efficiently, regardless of their location.
Enhanced relationships
With CRM compatibility, your company representatives are able to track all the calls that they have with a customer and make appropriate annotations on their file. This information will considerably improve any future interactions.
Your communication ecosystem may be an untapped resource or even a hindrance to your customer experience delivery. Make sure that you are doing all you can to beat out the competition, including embracing a unified communications solution.
Experience first hand how our UC solutions can help you:
