One of the biggest benefits of implementing a Unified Communications (UC) platform is the ability for any organization to communicate and conduct business around the world in a streamlined and simple way.
Take this situation for instance - you happen to be on a two-week tour visiting customers across Europe but there is an important team meeting aligned in the US. With UC, you can attend both. Get into a video conference with your team in US while travelling across Europe for a customer roadshow. Follow it up with a series of phone calls with partners in Central America if and when required. All as easy as making a local call!
Having the world at your fingertips is an exciting proposition. But, as is usually the case, with great power comes great responsibility. So, we want to share some tips that, in our experience, have helped us navigate the international business waters.
Think International from the Get-Go
As entrepreneurs, the idea of doing business internationally seems so far away. After all, most of your efforts are probably focused on trying to make your business work locally. While this is not a misguided way of going about your business, you must also start thinking about scaling your operations at a global scale. Early preparation will always make the journey smoother.
Do Your Homework
Sometimes a brand does not translate well when it is extrapolated to a different culture. Make sure that your logo, your brand colors, your tagline and other materials will transition successfully when implanted in a cultural setting different to the one in which it was created. If not, you should consider making the necessary adjustments so that your brand story is well-received and your new audiences truly understand what you are all about.
Take a Look at Yourself
Getting to know people and their cultures on international turf can open you to new things about yourself too. You can try to blend in by trying out new things with your international colleagues or allow them to share it with you. This can be anything from the banal, to the outright thrilling and dangerous. Food and different dining etiquette is one good example. In the process you not only make some great colleagues, but also discover your own tastes and dislikes in depth.
Rely on Local Guidance
You are not alone. More importantly, no one expects you to be an expert on a different culture. Hiring a local liaison to guide you through uncharted markets may prove to be one of your shrewdest decisions. Whether it is to help you with language barriers, to instruct you on local business customs or to assist you in understanding the intricacies and idiosyncrasies of your new audience, a local professional can be key in helping you set up in a new market.
Be there often
Constant communication will be one of your most trusted allies abroad. Being in touch with distributors, sales reps, and other representatives of your brand in other markets is crucial to keeping consistency in business processes, brand identity and overall organizational ethos. Travelling back and forth can be cost prohibitive so a unified communications tool can help you through the use of features like video calling, screen sharing and instant messaging.
CounterPath's Bria Mobile is a reliable and feature-rich communication application that helps you stay connected no matter where you go. Empowered by your Bria desktop softphone, it leverages the device’s native contact list or your corporate directory. You can make voice and video calls, send messages and see users’ presence, all in one application. Bria Mobile offers you with a multitude of communications options, so that you can be there without having to travel.
For more information on how Bria Mobile can enable mobile working, click the button below: