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Five Tips for Doing Business Around the World

By Team CounterPath
0

World Clocks

One of the biggest benefits of implementing a Unified Communications platform is the ability for any organization to communicate and conduct business around the world in a streamlined and simple way.

Last week, for example, we had a team video conference meeting with our team in North America and Europe followed by a series of phone calls with customers in Central America. It was all as easy as making a local call.

Having the world at your fingertips is an exciting proposition. But, as is usually the case, with great power comes great responsibility. So, we want to share some tips that, in our experience, have helped us navigate the international business waters.

Think International from the Get-Go

As entrepreneurs, the idea of doing business internationally seems so far away. After all, most of your efforts are probably focused on trying to make your business work locally. While this is not a misguided way of going about your business, you must also start thinking about scaling your operations at a global scale. Early preparation will always make the journey smoother.

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Do Your Homework

Sometimes a brand does not translate well when it is extrapolated to a different culture. Make sure that your logo, your brand colors, your tagline and other materials will transition successfully when implanted in a cultural setting different to the one in which it was created. If not, you should consider making the necessary adjustments so that your brand story is well-received and your new audiences truly understand what you are all about.

Take a Look at Yourself

Sometimes a brand does not translate well when it is extrapolated to a different culture. Make sure that your logo, your brand colors, your tagline and other materials will transition successfully when implanted in a cultural setting different to the one in which it was created. If not, you should consider making the necessary adjustments so that your brand story is well-received and your new audiences truly understand what you are all about.

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Rely on Local Guidance

You are not alone. More importantly, no one expects you to be an expert on a different culture. Hiring a local liaison to guide you through uncharted markets may prove to be one of your shrewdest decisions. Whether it is to help you with language barriers, to instruct you on local business customs or to assist you in understanding the intricacies and idiosyncrasies of your new audience, a local professional can be key in helping you set up in a new market.

Be there often

Constant communication will be one of your most trusted allies abroad. Being in touch with distributors, sales reps, and other representatives of your brand in other markets is crucial to keeping consistency in business processes, brand identity and overall organizational ethos. Travelling back and forth can be cost prohibitive so a unified communications tool can help you through the use of features like video calling, screen sharing, and instant messaging. You can be there without having to travel.

Is there anything we missed? Do you have any other tips you want to share? Make sure to leave it in the comments section!

Team CounterPath

About Team CounterPath

CounterPath Corporation is a leading provider of innovative desktop and mobile VoIP software products and solutions. The company's product suite includes SIP-based softphones, server based user experience management and UC solutions that enable service providers, enterprises and Original Equipment Manufacturers (OEMs) to cost-effectively integrate voice, video, presence, Instant Messaging (IM) and collaboration applications into their VoIP offerings and extend functionality across both fixed and mobile networks.

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