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PBX, Unified Communications, SDK

Here's Why You Should Choose Bria

By Team CounterPath

Let’s face it. If you are considering buying Unified Communications (UC) clients, you have lots of vendors to choose from. Your PBX vendor might offer their own client. Why not just go with the PBX vendor’s client?

Because the stakes are high. UC clients are the most important link in an “Anywhere, Anytime, Any Device” strategy. If you choose poorly, then you get poor quality, upset workers, and a lot more work than for your IT Administrators and Help Desks.


Quite simply, ensuring your users get the highest quality, most efficient and reliable UC client experience is CounterPath’s business. For other vendors, it is either a side-business or they just don’t have the technology or depth of experience that CounterPath has. In fact, many PBX vendors will admit this and simply resell CounterPath’s client under a white label arrangement.

There are five areas that set CounterPath’s solution apart from those of other vendors.  These are:

  1. A great interface that is reliable and secure
  2. Clients that work on most devices
  3. Interoperability
  4. Customizability
  5. Lower Total Cost of Ownership (TCO)


Reasons to choose a Bria softphone
Here are all the reasons why you should choose Bria.


A great interface that is reliable and secure is critical for a UC client.  After a few bad experiences, users will abandon the client. In contrast, CounterPath has an efficient media engine and wide selection of codecs that enable high-quality voice and video experiences. And with encryption, Mobile Device Management support and integration with Session Border Controllers, you can be sure that calls and networks remain secure.  Other vendors frequently have not tested and gained the real-world experience that CounterPath has by leveraging millions of installed users over the last decade.

CounterPath has clients that work on over 95% of the laptops, smartphones, and tablets used by businesses. This means whether you are booting a Linux laptop or a BlackBerry smartphone, CounterPath has a client for you. And moving across devices and their interfaces is easy and reliable.  CounterPath leverages a common SDK in its clients and puts a consistent interface across them. Other vendors either have bias toward their own proprietary platforms (e.g. Microsoft) and/or they struggle to stay abreast of the constant evolution of mobile devices.

CounterPath excels at integrating with a wide array of PBX, UC systems, SBC, application servers, and video platforms. You have built your current network for good reasons. You do not want to rip, replace, and lock yourself into a single-vendor solution. With CounterPath, you can build a best-of-breed solution by adding CounterPath clients, and be confident with its interoperability.

You want to control the look and feel a client that your workers will rely on. Putting functions that are critical to your business at the fingertips of workers can drastically improve productivity and adoption of UC clients. That is why we allow you to brand and customize clients. Competitors will not customize for you because it is too hard and complicated to manage all the potential forks in code and interfaces. But at CounterPath, we have successfully managed customization for years.  We have structured our client’s code to manage this complexity so we can continue to deliver new releases and improvements while maintaining the branding and customizations you need.

Finally, CounterPath knows that IT Administrators and Help Desks are critical to the total cost of ownership of a UC solution. So we have leveraged our Stretto server to simplify management and become pro-active in identifying problems. Stretto lets you provision, control, and push new updates of clients to all users and their devices. With these tools, IT Administrators can cut out hundreds of hours of administration and trouble-shooting so you can focus on more strategic IT goals. Other vendors either do not have these tools or have not assembled them in the modular structure that CounterPath does with Stretto.

Choose wisely when selecting a UC client vendor. CounterPath can deliver an effective and reliable solution that will work with your existing network, perform your customized business functions, and make life easier for your IT and Help Desk.

Team CounterPath

About Team CounterPath

CounterPath Corporation is a leading provider of innovative desktop and mobile VoIP software products and solutions. The company's product suite includes SIP-based softphones, server based user experience management and UC solutions that enable service providers, enterprises and Original Equipment Manufacturers (OEMs) to cost-effectively integrate voice, video, presence, Instant Messaging (IM) and collaboration applications into their VoIP offerings and extend functionality across both fixed and mobile networks.

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