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VoIP, Softphone, Unified Communications

Case Study: Service provider enhances SMB offerings with robust UC solutions to elevate revenue

By Team CounterPath

Companies are now looking for effective ways to reduce telecommunication expenses A recent research report published by Global Market Insights states that SMBs are projected to see an accelerated growth of over 15% in the VoIP market from 2019 to 2025. With the increasing demand from SMB customers for robust UC (unified communications) solutions, companies are now looking for effective ways to reduce telecommunication expenses to meet the growing trend of workforce mobility.

Service providers want to augment their SMB offerings with fully-managed voice solutions as well as integrated solutions – within their own ecosystems. By customizing and white-labelling softphone clients, service providers can deploy a carrier-grade UC solution to their customers, allowing them to compete more effectively, capture additional revenue and strengthen their product offering through a more modern and standardized UC approach.

Take for instance LCB Solutions Inc. — a California-based cloud VoIP provider to small and medium sized businesses, who successfully managed to pursue new revenue opportunities by deploying CounterPath's white-label Bria® softphones to enhance their SMB offerings. In the increasingly competitive UC landscape, they felt a growing need within their customer base to provide a standardized UC softphone client. This would not only help them gain a competitive edge, but would also enable them to meet the modern UC expectations of today’s SMB customer.

Moreover, they wanted to overcome the limitations presented by third-party solutions which were re-branded versions of existing mass-market softphones — certainly not offering the level of customization, engineering support, updates and care that was needed. They were also difficult to manage and led to missed opportunities of capturing additional revenue. Building and maintaining an in-house solution was not possible too, without having an impact on the business due to limited engineering resources.

LCB selected CounterPath to provide customized, white-labelled Bria® applications

LCB selected CounterPath to provide customized, white-labelled Bria® applications that are easily managed through the Stretto™ Platform. With Stretto Platform Provisioning allowing them to automate the delivery process from beginning to end; support tickets, post-sales support and any extra work for service delivery was taken care of.

With this updated UC solution, LCB was able to deploy highly refined, self-configuring softphone clients which is compatible with any PBX, call platform or hosted SIP service. It included customized Bria softphone applications, branded with the LCB logo and colors, with a consistent user interface across platforms. Leveraging CounterPath’s industry leadership in the softphone market, LCB solutions also had the support of their experienced engineering team to have the solution developed, tested and implemented, with no strain on LCB support or operations.

Additionally, LCB Solutions deployed the CounterPath-hosted Stretto™ Platform for provisioning and management, enabling streamlined deployment of the new solution to SMB customers with a simplified set-up experience. This helped LCB create a unique branding for market standout, providing service differentiation against competition with easy-to-use softphone applications for customers.

Customized solutions can help differentiate your offeringBy customizing and white labeling Bria® softphone clients and deploying them using the Stretto Platform, CounterPath enables service providers and enterprises to roll out a robust UC solution, ensuring they are ready for growth and to meet the evolving needs of their customers in the future. Click here to know more about CounterPath’s award-winning products and solutions.

Learn how LCB Solutions deployed white-label Bria® Softphones to enhance their SMB offerings and increase revenue with new product/service offerings:


Team CounterPath

About Team CounterPath

CounterPath Corporation is a leading provider of innovative desktop and mobile VoIP software products and solutions. The company's product suite includes SIP-based softphones, server based user experience management and UC solutions that enable service providers, enterprises and Original Equipment Manufacturers (OEMs) to cost-effectively integrate voice, video, presence, Instant Messaging (IM) and collaboration applications into their VoIP offerings and extend functionality across both fixed and mobile networks.

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