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Unified Communications

3 Reasons Why Your Small Business Needs Unified Communications

By Team CounterPath

Workplace collaboration is a growing phenomenonIn a fast-paced business world, 'workplace collaboration' has become a keyword and a must to streamline internal and external communications. Many of us video conference or instant message our coworkers, assign new tasks, get updates or share files – all within a single chat window. When voice and video calling, email, text messaging, video conferencing and other communication channels are unified, the ability to communicate effectively with both employees and consumers remains uninterrupted, productivity is enhanced and customer service is elevated.

Unified communications (UC) tools provide multiple different ways to talk to your team. From email and traditional phone calls to video conferencing and DMs on social, even SMS can work sometimes. By opting for a team collaboration software for your business, you can redefine the way your organization interacts and engages with employees and customers, efficiently and productively. Need more reasons to know why UC tools have gained so much popularity? What has made them the de facto medium for day-to-day conversations in all kinds of teams?

We give top three reasons why you should consider a UC solution for your SMB:

Reason 1: Because it enables you to streamline team communications 

A feature-rich collaboration toolkit . helps streamline-conversationsAccording to productivity experts, email is time consuming. Instead of just spending time sending emails back and forth throughout the day, it's better to collaborate through a single interface. Empowering your employees with a full-fledged UC toolkit allows them to access and manage communications via a secure online portal that is accessible across any device. For knowledge workers, having a feature-rich collaboration toolkit helps in uninterrupted focus while getting important work done. It offers a single platform from where you can video conference, chat, screen share or call your coworkers in real time as well as asynchronously. If used wisely, UC tools help create a productive workspace, facilitate teamwork and cultivate a modern collaborative culture. 

Reason 2: Because it drives enterprise mobility

BYOD strategy has become imperative for SMBsWith mobiles overpowering almost all aspects of our lives, having a future-proof Bring Your Own Device (BYOD) strategy has become imperative for SMBs. A well-deployed UC system will make it easy for you to establish a BYOD policy and allows your employees to use the device anywhere and anytime they want. Rather than exhausting resources on managing multiple communication systems, UC allows you to save your IT time and money while empowering your mobile workforce. With multiple workgroups staying connected, UC enables collaboration and streamlines workflow processes. This results in employees becoming more productive by simplifying their communications process and gives them easy access to advanced applications that can help them collaborate and work smarter.

#Reason 3: Because it empowers communications for distributed teams

Best of UC tools are built specifically to keep communications synchronized across distributed teams.Real-time communication isn't always possible, especially when people work in different time zones or work remotely. And the best of UC tools are built specifically to keep communications synchronized across distributed teams. For instance, one of the most tools- the team chat feature makes it easier to track conversations in real-time as each discussion is threaded and can be used later for reference.

UC allows you to streamline and manage fragmented conversations across the globe, improve communications and remote-worker productivity. With the ever-changing trends of bring-your-own-technology, it’s crucial that you adopt a UC solution that gives your team the flexibility and autonomy to use the devices whenever and wherever they want.

Integrate all your communication toolsToday, as a SMB owner, if you want your team to have productive conversations and build a positive workplace culture, adopting a UC infrastructure that suits your SMB needs should be your primary focus. Get started by creating a framework that integrates all your communication tools and select a UC vendor that can deliver those requirements. 

Future-proof your business communications with CounterPath's diverse range of award-winning unified communications solutions. Our Bria Stretto™ offers highly secure and feature-rich cloud-managed Unified Communication (UC) solution with HD audio and video conferencing, messaging and screen sharing within the Bria® softphone experience. 

Bria Stretto enables streamlined conversationsDesigned for business and enterprise users to enhance communication and collaboration, Bria Stretto™ allows easy management of softphone clients from one central platform. Increase your SMB productivity by providing collaboration tools that can be used over any network, with any device and from any location:



Team CounterPath

About Team CounterPath

CounterPath Corporation is a leading provider of innovative desktop and mobile VoIP software products and solutions. The company's product suite includes SIP-based softphones, server based user experience management and UC solutions that enable service providers, enterprises and Original Equipment Manufacturers (OEMs) to cost-effectively integrate voice, video, presence, Instant Messaging (IM) and collaboration applications into their VoIP offerings and extend functionality across both fixed and mobile networks.

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