Changing enterprise communications in the cloud
Many small medium businesses (SMB) have already turned to VoIP telephony to save money, simplify communications management and increase the efficiency with which they conduct business. Now CounterPath is helping those SMBs make the most of their business VoIP systems with SoftPhone.com. That’s because SoftPhone.com complements existing IP PBX and hosted services to enable X-Lite users to make voice and video calls and send messages within the X-Lite community for free while leveraging their service provider for termination services.
Specifically targeted to the 25-30 seat SMB market, the IP PBX/hosted services community and the millions of users currently using X-Lite today, SoftPhone.com will change the way enterprises communicate by creating a cloud-based, feature rich communications experience for a hyper-connected community.
How SoftPhone.com works
By simply visiting SoftPhone.com, downloading the free X-Lite softphone from CounterPath and registering for a SoftPhone.com account, a business user whose company employs an IP PBX telephony system or hosted service can use X-Lite to connect with other X-Lite users enabled by SoftPhone.com at no cost. Calls made using X-Lite to users not online or PSTN numbers not yet associated with SoftPhone.com are seamlessly routed through the company’s existing IP PBX and leverage current service provider termination services. SoftPhone.com is available immediately to residents within Canada and the United States (and coming to other parts of the globe over the next year).
With SoftPhone.com, business users can:
- See the availability (presence) of other SoftPhone.com users, regardless of IP PBX or hosted service – SoftPhone.com users are able to see whether their contacts who are also using SoftPhone.com are Available, Away, On the Phone, Idle or Busy, even if they are on disparate telephony systems.
- Make VoIP and video calls, send instant messages and see contacts’ availability using the industry’s favorite softphone – With SoftPhone.com, business users can now connect with other X-Lite users, while still benefitting from their existing IP PBX or hosted service systems.
- Keep your regular business number as your primary identity – No need to share new contact information or remember different credentials to get in touch with your contacts; when you register for SoftPhone.com, you simply enter your regular business number. SoftPhone.com creates an account based on your business number seamlessly. Since you have your business contacts in your Address Book, SoftPhone.com will automatically search and find other users with matching business phone numbers.
- Make calls to non-SoftPhone.com users seamlessly – You can still use your X-Lite softphone to connect with your colleagues who are not yet on SoftPhone.com – your call is simply terminated over your business IP PBX or hosted service as usual.
SoftPhone.com and the X-Lite softphone are interoperable with the industry’s leading IP PBX or hosted service telephony systems and platforms including: Alcatel-Lucent, Avaya, BroadSoft, Cisco Systems, Asterisk/Digium, GENBAND, Metaswitch, Siemens AG, Sonus and others.
Helping service providers innovate
Service providers are under attack from Internet OTT (over-the-top) players and are seeking alternative ways to protect, and in some cases extend, their existing revenue streams. One way to do this is to protect and enrich their offerings with the SMB segment. SoftPhone.com is the first cloud based solution that overlays the current service provider based solutions for PSTN termination while forming an organized community that could be used by carriers and operators going forward. It’s unlike anything available on the market today.
CounterPath has pioneered a way to overlay carrier termination services with functionality that rivals Skype and other Internet OTT players. As we expand on SoftPhone.com we plan to partner with carriers and operators throughout the world to leverage our X-Lite community with an application platform that will open the door for innovative solutions to help them compete in the evolving and increasingly tech-savvy enterprise market.
SoftPhone.com is available today to residents in Canada and the United States. Check it out by visiting www.softphone.com and also don’t forget to download the latest version of X-Lite.