RSS

VUC Podcast: CounterPath from a Business Point of View

April 24, 2012

Industry News, Mobile VoIP, Softphones, VoIP

Our SVP Marketing and Products, Todd Carothers, took some time out of his day last Friday to chat with VoIP Users Conference attendees about recent developments at CounterPath including the ITSP Partner Program, upcoming product launches including Bria Android Edition with video (for smartphones) and the upcoming tablet version, and key market trends that we’re noticing here at CounterPath which we are seeing drive desktop and mobile softphone uptake and resulting in deployments such as Rogers One Number.

Miss the call? Listen to the podcast here:

http://www.voipusersconference.org/2012/counterpath/

Here’s a taste of what you’ll hear:

VoIP / Real Time Communications Market Trends

Next Evolution of  VoIP / Real Time Communications Services

  • Threats from a variety of players including over-the-top (OTT) providers and application providers (e.g. Apple) are driving the evolultion
  • Operators have always been concerned with becoming a bit pipe; they are realizing that they need to disrupt themselves or be disrupted
  • Operators are considering what approach is best: RCS vs. OTT and if OTT, which type: Full-Ott, Semi-OTT, Outside-in OTT
    • Full (or standalone) OTT are similar to today’s Internet-OTT services
    • Semi-OTT services extend existing in-house services
    • Outside-In OTT where operators host their own private on-net services on the web, rather than on their own infrastructure
  • CounterPath sees immediate traction in OTT

Next Evolution of VoIP / Real Time Communications User Expectations

  • BYOD – users want to bring their own device into the workplace; how can we facilitate this
  • Nomadic Communications – users want to be able to communicate Anytime, Anyplace + on Any device
  • It just works – users want it to be seamless, regardless of whether it’s mobile data vs. Wi-Fi

Next Evolution of VoIP / Real Time Communications User Behaviors

  • Everything is social – communications start with a social queue
  • Communications escalate – from presence to IM to voice call to video call

 

 

, , , ,
Kasia Finkelstein

About Kasia Finkelstein

Kasia Finkelstein is the Sr. Marketing and Communications Manager at CounterPath. In this role she is dedicated to cultivating thoughtful, authentic and productive conversations, both within the CounterPath team and with the company’s varied external audiences. Her experiences in different industries and cities have given her a unique perspective on marketing strategies, an appetite for cutting-edge media and an affinity for Montreal bagels.

View all posts by Kasia Finkelstein →

No comments yet.

Leave a Reply

We love to hear from you, so feel free to comment keeping in mind the basics of blog etiquette: keep comments related to the topic of the post, no spam, no profanity, no slander, etc. All comments are moderated.